Bringing Core Values to Life: How to Define and Reinforce Company Values That Matter

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Your company's mission and core values are a key part of attracting and retaining top talent. More than half of employees are motivated by their company’s mission, and 64% attribute their company’s mission to the main reason they stay in their current jobs.

Ensuring your employees live your company's mission, vision, and core values is essential to your business's success. So how can you foster a deeper connection to your company core values within your organization?

In this 1 hour webinar,  we dive into the process behind crafting and implementing company values with engagement experts  from ITA Group and Georgia's Own Credit Union

This webinar covers:

  • Trends that reflect the growing importance of mission and values for talent attraction and retention
  • Tips on creating an implementation plan for your company core values
  • Research-backed methods to effectively communicate and reinforce your company's mission & values
  • Real-world examples of how companies craft values that drive success

Recertification credit:

SHRM Certification has approved this webcast for 1 PDC toward SHRM-CP and SHRM-SCP recertification. A program code is provided at the end of the webcast.

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Learn from industry experts

Check out the discussion and Q&A about how to bring your company's core values and mission to life.


Tanya Fish

Strategy Advisor

ITA Group

Tanya started her career in administering corporate health and fitness solutions and eventually evolved into consulting with organization's on how to improve their population wellbeing. Today, Tanya finds joy in creating employee experiences that inspire passion and purpose in people – something she believes impacts the individual, organizations and the community.


Jessie George

Director, Human Resources

Georgia's Own Credit Union

Jessie has always been passionate about improving the employee experience. With over 20 years in Human Resources, she joined Georgia’s Own in March 2019, and her work there has focused on employee engagement, recognition, and improving the employee experience through the use of journey mapping and design thinking.