Making an Impact: How to Create a CSR Strategy that Improves Company Culture

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Ninety-three percent of employees believe companies should lead with a purpose. On top of that, 70 percent of Millennial workers remain loyal to companies with social impact initiatives, and 64 percent of Gen Z employees are prioritizing job opportunities similarly.

An organization's corporate social responsibility (CSR) program is no longer a-nice-to-have but a must in order to engage teams and retain talent.

In this webinar, Cooleaf’s own Director of Customer Success, Jess White, dives into creating a strong CSR program for employee engagement with CSR experts Michele Egan (Vice President at cause-marketing agency For Momentum) and Michele Blondheim (Director of Corporate Citizenship at Aprio).

You'll learn:

3.2 Why employee experience should tie into your social impact strategy
3.2 How to use CSR to create a purpose-driven culture
3.2 Tips for designing and ensuring success with your own CSR program

Learn from industry experts

Check out the discussion and Q&A about how to create a winning CSR strategy to boost employee engagement.


Jess White


Customer Success, Cooleaf


As Cooleaf's Director of Customer Success, Jess shapes stakeholder engagement strategies for all partner accounts and brings a people-first approach and data-driven mindset towards productization, her growing team, and Cooleaf's approach for employee engagement and recognition. Prior to Cooleaf, Jess spent over a decade running one of Atlanta's most successful social enterprise models at a local non-profit leading program design, implementation and evaluation. She served 8+ years on senior leadership, playing a large role in strategic planning, growth strategy, and innovation. With a background in behavior modification and leadership development, Jess understands the need to apply a people-first approach to business strategy, and as an experienced senior leader, she has a demonstrated history of working in the health, wellness, food and non-profit industries.


Michele Egan

Vice President

For Momentum


In a career that spans more than 25 years, Michele Egan is a passionate results-oriented leader who helps corporations and nonprofits partner to deliver positive impact in the communities they care about. She has raised millions of dollars for nonprofits, causes and cures by leveraging her hands-on experience to develop effective cause campaigns, signature events, DIY/P2P strategies, and truly, authentic partnerships. Michele joined For Momentum in 2008 and serves as Vice President, where she helps consumer brands, associations and global nonprofits with various aspects of cause marketing, including overall corporate strategy, partnership engagement, stewardship and prospect pipeline development. Michele creates effective employee engagement programs that are both inspirational and realistic. Since 2017, Michele has been an active board member of the Corporate Volunteer Council of Atlanta.


Michele Blondheim


Corporate Citizenship, Aprio


As Aprio’s Director of Corporate Citizenship, Michele partners with professional, civic, community and academic organizations to create strategic social impact opportunities for Aprio team members. In addition to managing Aprio’s Alumni Program, she develops innovative programs and engaging partnerships that advance the shared business goals of the firm and inspires community involvement. Michele leads the Community Outreach pillar of the Inclusion, Diversity and Equity committee (ID+E), and is a strategic advisor to the Aprio Foundation and Women’s Leadership Employee Resource Group (ERG).

Driven by a passion to serve, Michele applies 20+ years of social responsibility work across corporate, non-profit and government organizations. She has experience building meaningful community partnerships with organizations of all sizes.